One of the most important aspects of your marketing that you must get right is the articulation of your position and brand. How does your customer benefit from your product or service? How do you solve their strategic pain, financial pain, their personal pain?
Through online workshops, in-depth telephonic interviews and internet research, we work closely with you to formalise a detailed description of the brand and position it for maximum appeal. Through our partner network, we also help to roll out the brand and develop marketing and sales materials.
For small businesses, our fee starts at R10,000 per brand or $1,000 (for companies outside South Africa). For larger companies, we quote on a case by case basis.
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Powerful brands are relevant, above all, and relevant brands outperform. Relevant brands are more personal, more intelligent, more effective at connecting with people in a fundamentally powerful way. This is every bit as true for a specialised manufacturing company as it is for a retail bank or professional services firm. Being relevant over time requires intense focus, an ear to the ground and a willingness to not just engage with your customers and prospects but an almost obsessive willingness to listen.
Developing a powerful brand drives growth and can transform entire organisations.
A brand, clearly articulated and designed, can galvanise people, both employees and customers, around a common purpose, but that only happens when the message from the company aligns seamlessly with the needs and the experiences of the customer.
“Dawie de Villiers”