Many dealerships start a digital analysis when they develop a marketing strategy and never get back to it later. This is an oversight, because in many cases a timely update on your rivals’ online moves could help you adjust your campaign mid-way and help it to perform better in the end.
It is the process of researching and analysing the marketing strategies and business characteristics of the dealership operating in a given market.
Digital tracking is typically carried out to identify and track the strengths and weaknesses of the market players, define your company’s standing in relation to competitors, and highlight gaps and estimate your potential to fill them.
While tracking your own data, competitor tracking normally includes your brand competitors and those that fight for the same users as you. They don’t necessarily need to sell them a similar product or service, but they definitely want to get their attention.
Your main competitors are most likely to stay the same as when you developed the strategy, but their positions and the general situation in the market is constantly shifting.
When you track your own data, it gives you the opportunity to identify the gaps in the market as well as making informed strategic decisions on where you need to focus your brand and marketing.
Product: Dealership Data Tracker
Annual Fee: R5 000 per annum (SPECIAL OFFER – 2 months FREE)
Monthly Fee: R500 – cancel at any time
(30 day cancelation period)
Fill out the form below and get started with your Dealership Data Tracking within 24 hours from sign-up.