Grassroots Group

the Challenge

Help Grassroots to brand, introduce and advertise their Farmworld fruit-strings product.

the Solution

We used Digital Marketing to take this new brand online. We designed a Brand and Advertising Strategy to speak not only to local consumers but abroad as well. We designed new packaging to increase sales and ran strategic social media campaigns.

the Result

We launched the product in local stores and supply nationally through Takealot. Our brand awareness campaigns and narrow targeting continue to increase sales while building a reputable brand in its own market space.

Get in touch with us

Let’s talk strategy for 30min over a call. We would love to hear your ideas, plans and struggle areas.


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