Many companies when challenged by disruption and sales under pressure look to technology to solve their most pressing problems. But technology alone is no panacea. Technology alone is a race car with no driver.
Far more critical is the need to help sales and marketing find a way to work together with common purpose, to execute on the vision set forth by leadership. This alignment, enabled by technology, can be transformative.
The rapid pace of technological change occurring just within the marketing space today is mind-numbing; but the results that the right technology can produce when paired with powerful processes and a team aligned around the needs of the prospect, well, that’s how you produce sustainable results year over year.